Search engine optimization is the newest buzzword on the marketing scene. You may have heard of it, but you need to know what it really means to you and your website. Believe it or not, search engine optimization is a convenient way to boost your page views with minimal effort!
To improve your search engine rankings, don’t just add keywords to your site. Also add alternative forms of that keyword, including misspellings, in the meta tags of each page on your site. The larger the variety in your meta-tags the more likely it is that your website will be ranked high in a given search. Make sure you use the plurals and the misspellings of you niche’s keywords.
Use header tags. CSS can be used to reduce the size of the headers. Headers work to your advantage because a search engine checks this before ranking a site. Use different tags – like H1 or H2 – to emphasize your products and services.
Improve your content. Visitors will not stay on your website if you do not have information they can use.
Site Map
Search engines are known to be attracted by a site map. Devising a site map may help SEO, and also help visitors find their way around your site once they arrive. This allows all of your pages to be linked together. This will increase your visibility through SEO and increase traffic directed to your site.
Try to focus on only one subject or product on each page. Do not make the mistake of trying to promote every one of your products in a single article or post. This will keep your readers interested and on your website longer. Each page should be focused on one product or sales effort.
A site map can help a search engine to index your pages. A site map, or navigation bar, helps the search engines find all of the pages of your site. Even if your website is just a hole in the wall compared to giants like Amazon, a site map does wonders for your search engine optimization.
If you wish to do better in the search engine results when dealing with websites, know what social marketing is so you can use the social networking sites to your advantage. There are many to focus on besides Twitter, Facebook or Yelp. There are specialized sites which may fall within your niche. Try to find ones that apply to your own business.
SEO is a great way to bring more people to your site. Whether you have an old or new site, you can see the benefits from using proper SEO. The tips stated above should help you learn how to being exploring the different marketing options available to you.
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