Many website owners simply market through paid advertising slots and articles and hope for the best. They may work, but SEO is the way to ensure a good placement from a search engine. The advice showcased in this article can help an owner successfully increase the marketability of their website.
Part of using SEO to drive site traffic is ensuring that your site uses effective coding. JavaScript can be messy making it difficult for spiders to index your site. If you have Flash content without coding, they will not index it at all.
If you are naming your URLs for each individual page, you should keep in mind that search engine spiders can not identify dynamic language and session id names. Web crawlers are not designed to crawl these kinds of pages, so make your site’s directory structure and page names are keyword-friendly.
Never utilize Flash on a site that you wish to be optimized. Flash isn’t read by the spiders and won’t be indexed. Search engines need to crawl and see your site in order to make use of SEO.
Instead of a link exchange, think about using an article exchange in order to increase your rank in search engines. To do this, you would post someone’s article on your site with a link back to them, and then they can do the same thing for you. This is better than exchanging links, and both of your websites get new content.
Site Map
Site maps help search engines catalog your pages more effectively. The site map, or navigation bar, lets the search engines access your pages from all other pages on the site. A site map will help rankings, no matter how small the site is.
You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.
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