Search engine optimization is the newest buzzword on the marketing scene. This article is the first step in learning more about it. Whether it’s something you believe or not, SEO can really help get your page to the top of search engine results easily!
Your domain name should contain a keyword related to your content. The website needs to be easily located by anyone who is searching for it. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.
Search Engine
When performing search engine optimization, each page of your website must include meta description tags. These tags are perfect for giving a “snapshot” of your site, through descriptions, on the search results page. Make sure it is a clear, valuable tag. This will help in getting visitors to your site, even over sites that might rank higher than you in the search engine results.
Don’t use Flash if you want to optimize your site. Flash has long load times, and isn’t currently able to be seen by the spiders search engines use – meaning any text that is in the Flash animation is not going to be indexed. To make a site search engine optimized, the content must be viewable by search engines.
If you want more traffic to your site, you should improve your content first. Site visitors are wanting to read relevant information, and better optimized content is the way to help improve your site traffic as well.
Search Engines
Use descriptive title tags so that the search engines can easily find and read your content. Avoid using over 60 characters since most search engines cannot read past that. Tags generally carry less weight past that point anyway.
Instead of link exchanges, think about using an article exchange as a means to raise rankings. An article exchange is when you post an entire article by another website owner on your site, crediting them with a link, and they do the same with an article you have written. This is better than exchanging links, and both of your websites get new content.
Be sure to include full transcripts for any visual or audio content that you have on your site. This can make it easier for search engines to find your content in searches.
Learn all you can about social media and how it can benefit your SEO planning. This is more than Twitter, Facebook, and Yelp. You will find many social sites that are focused on certain groups or niches, like mothers or horses. Join other relevant people in the business. Use this method for promoting services and products and boosting your search engine rankings.
Improving your description tags will also increase your search engine ranking, which in turn will increase the number of visitors your site receives. Don’t overdo it – 30 words at the most. Never exceed 100 kilobytes on this sort of page.
Keep your content fresh by writing and posting new content as quickly and as often as possible. Set a goal of how many stories you will publish per day or per week, and commit to it. The search engines are looking for web pages that produce new content on a regular basis versus a page that only has a small amount of new information added periodically. If you want your website to have a high page rank, you must have a constant flow of new content.
It’s important to investigate forms of advertising. Sometime do-it-yourself SEO is not enough to bring in more visitors. Such advertising conduits are meant to do just that. Google’s own advertising site can bring in a lot of viewers.
You can make your site more visible to search engines by getting local listings on Google and Yahoo. The free publicity offered can only lead to an increase of website traffic. Avoid dismissing free venues to use for publicity.
Anyone can use SEO to boost their site’s popularity. It really doesn’t matter how long your site has been on the Internet, proper SEO work will increase your site’s traffic. The above tips are a great place to start when exploring your marketing options.
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