Search engine optimization (SEO) is using strategies and methods to make your website enticing to search engine crawlers. Because search engine rankings are key to driving traffic and sales, SEO has become a very popular service. SEO is sometimes believed to be out of the reach of regular users. See for yourself!
To optimize your place on search engine results, include a myriad of keywords, including misspellings of keywords, in the “metatag” area of your website setup. The search engine algorithms will pick up on these tags and show your site when people search for these keywords. An example would be if your webpage’s focus is on eyeglasses; you could include keywords like eyeglases, glases, glasses, eye glasses and any other common variations you can think of.
Keyword Density
In order to fully optimize your site, you must focus on keyword density. Ideally, your page’s overall keyword density should be at 20% or less.
Anchor text is essential when you put links on your webpage. You should describe what the page is about and give a good reason for your reader to click on your anchor text link. Ensure the right text is used as the keyword, so you receive a rise in ranking. It is vital you use the correct keywords, since anchor text allows crawling spiders to notice you.
Interesting meta tags on each web page can help improve your search engine results. A well-written description tag will benefit your site, as it is included on many search engines to tell readers what your site is about, enticing them to click through. Your meta descriptions should pack a punch. A good meta description can increase your visit count even if your position in the search engines hasn’t moved at all.
Product feeds can really help bring you business by reaching a broader online audience. Your feeds should include detailed descriptions of your product offerings or services, along with prices and pictures. Big search engines and comparison shopping sites are good places to put your feeds. Customers can use a feed reader to subscribe to them directly, too.
You may also wish to include the keywords within the title of the page. Create an interesting and trendy title, because it will be the first glimpse of your website that users from search engines will get. This will cause your site to be clicked on because it best fits what the search engine user typed in.
While SEO is definitely a complex field, it is also something that a novice can learn and incorporate. You can do your own SEO, and do it quite effectively, by learning easy, proven techniques like the ones presented above. Driving more traffic to your site might be easier than you think!
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