Search engine optimization (SEO) is using strategies and methods to make your website enticing to search engine crawlers. It is a massive business and a powerful process. There are some people who believe that SEO work is inaccessible for non-professionals. Disregard those who attempt to dissuade you.
It’s best to have lots of short articles than a few long ones. Long pages don’t carry as much weight with the search engines as short ones do. Also, viewers will not want to waste a lot of time on your page.
Look at the source code on the sites of your competitors. This will allow you to check out what SEO tactics their site uses, and the keywords that they use. You may not want to be like them, but it will give you ideas.
Meta Tag
Meta tags should be placed on every page of your website. These tags are worth the time it takes, because they will offer a little summary of what the page entails, either on your site or in the search engine results. Being concise and pertinent will create the best meta tag content. A cleverly worded meta tag should get more traffic to your site even if it happens to be ranked lower in the search engines.
Rather than a link exchange, consider an article exchange to boost your search engine rankings. Article exchange is posting a whole article by another owner of a website on your website along with a credit link, and them doing the same thing with an article written by you. This is better than link exchanges, since it involves getting fresh content.
A site map is an important part of your website if you want search engines to be able to create an index of your site pages. A site map (navigation bar) provides directions to content on your whole site. Even a small site can have a huge impact with a site map, in how a search engine will rank it.
While a lot of SEO is done by professional marketers, even beginners can get involved. You can do your own SEO, and do it quite effectively, by learning easy, proven techniques like the ones presented above. Driving more traffic to your site might be easier than you think!
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