Search engine optimization is important for growing traffic, but it takes proper know-how. Using this article, you can ensure your site will be seen and avoid problems with search engines.
When you develop SEO pages, it pays to have lots of shorter pieces on related topics instead of a single long one. Long pages get less weight than short ones. On top of that, you’ll bore readers with too much text.
Anchor Text
It is important to use anchor text correctly with any internal links on your site. Many people make the mistake of using generic links such as “click here”. Customize your links using keywords for added SEO benefits. Using keywords as your anchor text is another way to earn brownie points with search engine spiders.
Look at the source code on the sites of your competitors. That way, you will be able to determine the way they use SEO for their site and the keywords they find valuable. You’re not going to copy them, but just taking a look around can help your own efforts with developing keywords and phrases.
This is easily done through a robots. txt file and including it within the root directory. This prevents the search engine robots from indexing certain pages of your site.
Avoid using Flash on any website you want to optimize for search engines. Flash can not be read by the spiders and text used in flash won’t be read. To optimize a website correctly, your website must be visible to search engines.
To boost traffic on your site, carefully review and improve the content on it. Visitors won’t remain at your page unless they are getting what they want and need from it. Therefore, content is king.
If video or audio items are shown on your website, you should have transcripts of these included. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.
If you wish to do better in the search engine results when dealing with websites, know what social marketing is so you can use the social networking sites to your advantage. You may have heard of Twitter and Facebook, but there are other players in the game as well. Lots of social sites are geared toward special interests or constituencies. Join relevant groups and use it as a way to optimize your site.
Don’t get too crazy with keywords because that can have a bad effect on your site. No more than twelve should be plenty. You can find the keyphrases that generate traffic using analytical tools.
Sign up for a free listing through services provided by Google. This will increase the visibility of your site. You get more visibility and visitors with this service. Don’t turn away free publicity.
Image Links
You won’t find many image links in properly optimized websites. Image links do not offer search engines any more than a URL for the linked file.
Think about what people would search for to find your site, and use those keywords often in your articles and throughout your web page. Add keywords to both your title tag and main content, but keep your keyword density to a sane level to avoid getting the dreaded “keyword stuffer” label.
Search Engine Bots
While you may be tempted to write for the search engine bots that will scan your website, you must focus on writing for human visitors first. Sure, keywords are important, but search engine bots don’t result in sales. The site should be easy to read. One that isn’t will definitely not do well.
Strategically placing keywords within the main body of text on your website or blog is a great way to increase traffic coming from search engines. Put keywords in the first part of the article, but do not place too many. A good rule is to use your keyword two times in the first paragraph. After that, the next 200 words on your page should contain as many instances of your keyword as you can, without overwhelming the page with it.
Make sure you know which SEO strategies will work for your website. These tips are here to increase the reach of your website and also to avoid the problems of a poorly constructed website from happening to you.
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